Xavier Johnson / Speaking

Practical leadership for people carrying real responsibility.

Xavier Johnson helps leaders set clear expectations, build accountable teams, and communicate decisions people can act on. His perspective comes from leading teams in business and higher education, developing municipal supervisors, and serving on the McDonough City Council.

Xavier Johnson in a navy jacket
Xavier JohnsonBuild. Market. Lead. Serve.

Audience guide

Start with the room.

01 / Signature keynotes

Five talks with a next step.

Each keynote is proposed for 45–60 minutes. Xavier and the organizer agree on the final timing.

Keynote 01 / Leadership & workforce

Promotion Is Not Preparation

On Friday, you’re promoted. On Monday, you’re leading former peers. Xavier opens with that illustrative scenario to show how the job changes from doing excellent work to helping others do excellent work. He walks through three conversations that turn a promotion into a supported transition.

Best fit SHRM chapters, association executives, employers, municipal leaders, and higher education teams.

Three takeaways

  • Use a first-week conversation to reset expectations with former peers.
  • Run a 30-day coaching check-in around one observed behavior.
  • Use a 90-day readiness review to agree on progress and the support still needed.

Closing action Schedule the first conversation for one new or soon-to-be supervisor.

Invite Xavier to Speak

Keynote 02 / Leadership & workforce

From Manager to CAPTAIN: Lead With Character When It Counts

Character is an operating system for the choices managers make under pressure. Xavier introduces the seven CAPTAIN pillars through an illustrative scenario in which a dependable employee misses a critical handoff. He shows how to listen with compassion, hold the standard with accountability, and act with integrity when the team is watching.

This keynote brings the framework from Xavier Johnson’s forthcoming book, CAPTAIN Leadership, to life through a practical management scenario.

Best fit Leadership conferences, executive retreats, workforce events, and education audiences.

Three takeaways

  • Ask a question that uncovers what happened before deciding how to respond.
  • Name the impact, restate the standard, and agree on a follow-up.
  • Apply the same standard consistently while protecting the employee’s dignity.

Closing action Choose one observable CAPTAIN behavior to practice the next day.

Invite Xavier to Speak

Keynote 03 / Leadership & workforce

Building Teams That Take Ownership

When every problem comes back to the manager, the team waits and the work piles up. Using an illustrative missed handoff that can be set on a shop floor, at a campus service desk, or in a city department, Xavier shows how managers can name the owner, delegate a decision with clear boundaries, and coach the follow-through.

Best fit Employer conferences, association leadership programs, department retreats, and campus leadership teams.

Three takeaways

  • Name one accountable owner and define what a complete handoff looks like.
  • Spell out which decisions the team can make and when to escalate.
  • Set a brief coaching check-in to review the decision and its result.

Closing action Pick one recurring decision, assign its owner, and set a review date.

Invite Xavier to Speak

Keynote 04 / Public trust & civic communication

Public Trust Is Built in the Follow-Through

Xavier follows an illustrative public decision from the first explanation through resident input and the final update. The keynote shows how to explain a choice in plain language, give residents a clear way to participate while options are open, and report what happened and why.

Best fit Municipal associations, civic leadership programs, elected officials, finance officers, and communications teams.

Three takeaways

  • Explain what is being decided, why it matters, and what is still open.
  • Give residents a specific question, a way to respond, and a deadline.
  • Report what was heard, what was decided, and who owns the next update.

Closing action Choose one upcoming decision and assign a date and owner for the public follow-up.

Invite Xavier to Speak

Keynote 05 / Business & entrepreneurship

Build What People Will Pay For

Entrepreneurship for everyday people starts with a problem a customer is willing to pay to solve. Drawing on his service-business and marketing experience, Xavier shows early-stage entrepreneurs how to make a clear offer and use real customer conversations to test demand before spending heavily on promotion.

Best fit Chambers, entrepreneurship programs, small-business conferences, and community economic development events.

Three takeaways

  • Describe one customer and the specific problem they already spend time or money solving.
  • Write a one-sentence offer that names the result and asks for a clear next step.
  • Test the offer in real conversations and track commitments alongside objections.

Closing action Run a seven-day test with five prospective customers and use what they say to revise the offer.

Invite Xavier to Speak

02 / Workshops & breakouts

Put the ideas to work.

Participants practice a conversation, build a plan, or draft an update they can adapt to their own work.

Workshop 01 / Leadership & workforce

The First 90 Days for New Municipal Supervisors

Participants work through a fictional public works promotion and practice the conversations covered in Promotion Is Not Preparation in a municipal setting.

Best fit New municipal supervisors, public works crew leads, and local government HR and training teams.

In the room Complete a first-week expectations checklist, role-play a 30-day coaching check-in, and outline a 90-day readiness review.

60-minute webinar or breakout

Invite Xavier to Speak

Workshop 02 / Leadership & workforce

From Teammate to Manager: The First 90 Days in a Small Association

Participants rehearse how to reset expectations with former peers on a small staff where people share duties and informal habits carry weight.

Best fit Association executives, newly promoted association managers, and small nonprofit teams.

In the room Role-play an expectations reset and build a coaching plan that fits a small staff’s schedule.

Invite Xavier to Speak

Workshop 03 / Public trust & civic communication

Beyond the Town Hall: How Small City Teams Turn Resident Input into Visible Action

Participants map the work after a public meeting, from capturing resident comments to assigning follow-up and reporting progress.

Best fit Small-city staff, public information teams, clerks, and resident engagement leads.

In the room Draft an action tracker with owners and due dates, then write the update residents will see.

Invite Xavier to Speak

Workshop 04 / Public trust & civic communication

Beyond the Budget Hearing: How Small Cities Explain Tradeoffs and Close the Loop

Using a fictional budget choice, participants practice showing what each option buys, what it costs, and where council can invite informed input before the vote.

Best fit Council members, city managers, finance officers, and municipal communications teams.

In the room Turn the scenario into a one-page council brief, a resident FAQ, and a post-vote recap.

Invite Xavier to Speak

Workshop 05 / Leadership & workforce

Preparing the Next Leader Before the Vacancy

Participants identify a role with thin backup coverage and look at the responsibilities someone would have to carry if it opened tomorrow.

Best fit Department heads, association executives, employers, and HR teams.

In the room Map the capabilities needed for one critical role and assign a stretch task with an owner and check-in date.

Invite Xavier to Speak

Workshop 06 / Business & entrepreneurship

From Interest to Customer: Build a Follow-Up System That Works

Participants trace what happens after someone expresses interest and identify where prospective customers stop hearing from the business.

Best fit Service-business owners, chamber audiences, and entrepreneurship programs.

In the room Draw the path from inquiry to next step, then assign an owner and follow-up time at one point where prospects get lost.

Invite Xavier to Speak

03 / Planning materials

Event Planner Resources

Use these materials in your program, event listing, and host notes.

Short speaker bio

Xavier Johnson is a leadership educator, business operator, and creator of the CAPTAIN Leadership Framework. A former college president and regional vice president with responsibility across 10 colleges, he brings experience from business, higher education, and community leadership. He founded Johnson Civic Impact Group and serves as the District 1 Council Member for the City of McDonough, Georgia.

Conference bio

Xavier Johnson helps supervisors, executives, and business owners set clear expectations, develop accountable teams, and communicate decisions people can act on. His career spans restaurant management, service-business ownership, marketing, and higher education. He served as a college president and as a regional vice president with responsibility across 10 colleges. Xavier founded Johnson Civic Impact Group, which delivers municipal training and consulting. He serves as the District 1 Council Member for the City of McDonough, Georgia, where he grew up, and holds an Executive MBA. He created the CAPTAIN Leadership Framework and teaches it through speaking and writing. His work gives people practical ways to coach a new supervisor, delegate a decision, or close the loop after asking residents for input.

Suggested host introduction

Xavier Johnson has led teams in business and higher education, including serving as a college president and a regional vice president with responsibility across 10 colleges. He founded Johnson Civic Impact Group, created the CAPTAIN Leadership Framework, and serves on the McDonough City Council. Today he’ll share tools you can put to work the next time someone is counting on you to lead. Please welcome Xavier Johnson.

Program descriptions

Copy the session titles, descriptions, and best-fit audiences for your planning notes.

View program copy

Promotion Is Not Preparation On Friday, you’re promoted. On Monday, you’re leading former peers. Xavier opens with that illustrative scenario to show how the job changes from doing excellent work to helping others do excellent work. He walks through three conversations that turn a promotion into a supported transition. Best fit: SHRM chapters, association executives, employers, municipal leaders, and higher education teams. From Manager to CAPTAIN: Lead With Character When It Counts Character is an operating system for the choices managers make under pressure. Xavier introduces the seven CAPTAIN pillars through an illustrative scenario in which a dependable employee misses a critical handoff. He shows how to listen with compassion, hold the standard with accountability, and act with integrity when the team is watching. Best fit: Leadership conferences, executive retreats, workforce events, and education audiences. Building Teams That Take Ownership When every problem comes back to the manager, the team waits and the work piles up. Using an illustrative missed handoff that can be set on a shop floor, at a campus service desk, or in a city department, Xavier shows how managers can name the owner, delegate a decision with clear boundaries, and coach the follow-through. Best fit: Employer conferences, association leadership programs, department retreats, and campus leadership teams. Public Trust Is Built in the Follow-Through Xavier follows an illustrative public decision from the first explanation through resident input and the final update. The keynote shows how to explain a choice in plain language, give residents a clear way to participate while options are open, and report what happened and why. Best fit: Municipal associations, civic leadership programs, elected officials, finance officers, and communications teams. Build What People Will Pay For Entrepreneurship for everyday people starts with a problem a customer is willing to pay to solve. Drawing on his service-business and marketing experience, Xavier shows early-stage entrepreneurs how to make a clear offer and use real customer conversations to test demand before spending heavily on promotion. Best fit: Chambers, entrepreneurship programs, small-business conferences, and community economic development events. The First 90 Days for New Municipal Supervisors Participants work through a fictional public works promotion and practice the conversations covered in Promotion Is Not Preparation in a municipal setting. Best fit: New municipal supervisors, public works crew leads, and local government HR and training teams. From Teammate to Manager: The First 90 Days in a Small Association Participants rehearse how to reset expectations with former peers on a small staff where people share duties and informal habits carry weight. Best fit: Association executives, newly promoted association managers, and small nonprofit teams. Beyond the Town Hall: How Small City Teams Turn Resident Input into Visible Action Participants map the work after a public meeting, from capturing resident comments to assigning follow-up and reporting progress. Best fit: Small-city staff, public information teams, clerks, and resident engagement leads. Beyond the Budget Hearing: How Small Cities Explain Tradeoffs and Close the Loop Using a fictional budget choice, participants practice showing what each option buys, what it costs, and where council can invite informed input before the vote. Best fit: Council members, city managers, finance officers, and municipal communications teams. Preparing the Next Leader Before the Vacancy Participants identify a role with thin backup coverage and look at the responsibilities someone would have to carry if it opened tomorrow. Best fit: Department heads, association executives, employers, and HR teams. From Interest to Customer: Build a Follow-Up System That Works Participants trace what happens after someone expresses interest and identify where prospective customers stop hearing from the business. Best fit: Service-business owners, chamber audiences, and entrepreneurship programs.

04 / Speaking inquiries

Invite Xavier to Speak

Tell Xavier about your event, who will be in the room, and what you want them to be able to do after the session.

Selected topic From Manager to CAPTAIN: Lead With Character When It Counts

xavier@xavierjohnson.com

Municipal training & consulting

Johnson Civic Impact Group delivers organizational training and implementation support for local governments.

Visit Johnson Civic Impact Group